11 Fundamental Investment Biases to AVOID
Phil Hendry10/06/2020
Only investing in assets and areas we are familiar with (e.g. property /only UK Shares).
Have you ever googled something and taken the first piece of information as fact… is this wise?
Attributing the success of an investment to skill… when general market conditions may be to thank.
When we look back and attribute a successful decision down to our unique skill, when it was possibly just luck. Or blame our poor decisions on bad luck, rather than lack of skill.
An obsession with the short term or the present, when it’s the long term which generally matters.
As humans we want to remain in control and take action when things aren’t going to plan, while investing, it is one of the worst things we can do.
Ever been reluctant to sell something you have lost money on, even if you KNOW that it will never recover to the price you bought it for?
When everybody KNOWS something is the best investment, and follow each other into it… this could be the worst time to invest in that thing!
Obsessing over an out of date number or value of something, when it is clearly no longer relevant, and having this guide all of your decisions.
Placing too much faith in certain information because it supports our existing views.
A willingness to sell your winners and keep your losers….we wouldn’t do this when building a sports team, so why do we did it with investments?
The value of an investment with St. James’s Place will be directly linked to the performance of the funds you select and the value can therefore go down as well as up. You may get back less than you invested.
We are based in Edinburgh, famous for its history as a centre of financial services.
Our beautiful offices on Rutland Square are adjacent to Princes Street Gardens in the heart of the city.